The Grand Ducal Majolica Manufactory acquired worldwide renown in 1904 after receiving a gold medal at the World’s Fair in St. Louis. After initial difficulties in its first decade, it developed into a large company, interested in pursuing not only economic goals but also artistic ones. Freelance artists and draftsmen have worked in close cooperation with the Manufactory from its very beginnings and have ensured its multifaceted spectrum. Very early on, the Manufactory also made a name for itself in the field of architectural ceramics. For example, the Manufactory decorated three branches of the Wertheim store in Berlin as well as six halls of the admiral’s palace in Berlin.
In addition to custom-made designs for these kinds of buildings, the exhibition also shows samples that could be ordered from its catalogue for furnishing living spaces or gardens.
During the First World War I, the Manufactory was recognised as a strategic business because of its export earnings.